This is the event summary, should be a short sentence or two
Your event description needs to capture the benefits of attending your event in a clear way. Avoid jargon, lengthy words, and complex sentences. Try not to use large words or complex sentences that a primary school pupil wouldn’t understand. It’s a common tactic lots of companies use to ensure their text is as accessible as possible.
Here’s how to write an event description:
- Start with an outline by mapping out what you want to say before you start writing
- Break up copy into sections with headers
- Use bullet points to make it easier for people to skim your description